Just For Men Ad Disses Widowers
April 28th, 2008 by jeff
I seriously don’t believe what I saw during the commercial timeout of the Astros game. Let me set the scene:
Two little girls nervously walk into a room where their father is reading the paper. The girls say, “Dad, it’s time.” He puts down the paper looking a bit disheveled and his girls continue, “You’d be a really nice catch for somebody…PUH-LEASE!”
This is sweet until you see the one girl’s outstretched arm holding a box of Just For Men hair dye. It is at the moment you see the father has graying hair and he lets loose with a grin.
Enter the voice over spoken gently over a bed of soft, new age music saying how using Just For Men could start something great.
The next scene you see the man, holding a PINK cell phone at a restaurant with some hot chick. He extends his arm to take a photo of the two of them and says, “For my girls.” Back home, the two girls sitting on an overstuffed chair high five each other and say, “YES! I’m glad we did it.”
Finally, a display of the Just For Men products with the tagline, “Stay in the game.”
Ok, I’m not going to bother getting into the “you have no chance of getting a date if you have gray hair” thing because it just isn’t true. I’m also not going to bother with the fact that ANY hair dye will work if you want to color your hair and you don’t need some crappy Grecian Formula wannabe.
What I would like to point out is how bizarre and disturbing the underlying messages are in this commercial. First, it takes two little girls with no mother (it was pretty clear by the tone of the commercial mom is dead) to coax their dad back into the land of dating. Second, they think their daddy is too damn ugly to date. Third, he soon after his transformation has a date with a hottie. Finally, he snaps a photo of his hot date for his girls with his pink Barbie cell phone.
What in the holy hell?
I mean seriously.
That commercial is just sick and twisted.
Who would believe that this guy…
…would use a pink Barbie phone? I think mommie probably killed herself when she found out daddy was gay.
I’m just sayin’.
